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Roundtable For Entrepreneurs: Check Out Stanzr

ReadWriteStart

The 1M/1M Channel on Stanzr. The first of these discussions was about a new social media marketing platform called Stanzr, from San Francisco-based Voluble, that we are using at 1M/1M. During today's roundtable, we had some excellent discussions of product marketing for a couple of different concepts. PTA Portals.

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Strategy Roundtable For Entrepreneurs - Silicon Valley: The Next Renaissance

ReadWriteStart

First, Ankit Duggal from Clifton, New Jersey, pitched RER LLC , a firm that currently manages a real estate investment fund and is working on an investment advisory service catering to real estate investors - individuals and small businesses. Ankit has done a nice job of segmenting his market and focusing on two cities in New Jersey.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.

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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

I was the division president for the northeast division on 9/11, and all the stores in New York and New Jersey and, obviously, all the east coast stores for Circuit City were mine. I think about this in customers and protecting your employees and customers, always protect your P&L, your revenue. Carl Liebert : Yeah.

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The Power of Defaults in Conversion Optimization

ConversionXL

For a real life example, consider two states offering a new type of automotive insurance that is more expensive and includes the right to sue. In New Jersey, the cheaper option was the default, so the majority stuck with it. Producers induce a ‘carryover’ effect to keep people watching the same channel ( source ).

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Out of the Crisis #19: Revolution Foods co-founders on feeding kids and families, being parent-entrepreneurs, and scaling food security innovations

Startup Lessons Learned

They found ways to support longterm care facilities, homeless shelters, and other locations serving those most at risk, all while schools, their main source of revenue, were closed. I was talking in one of these conversations with Brian Chesky, who talked about the collapse of revenue and the dramatic effect that this had on Airbnb.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. But any testing (even free) is good--as playing guess games with your content will cost you business to your competition in the long run.