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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

especially about churn rates and your high CACs last quarter relative to the previous year. You’re the host so you lead the table discussion, seat placement and follow ups. I asked you to send over some cohort data and I did get 30 minutes to go through it the other night. Was that a blip? 18 days later we hop on a call.

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

Zoom : Zoom provides a user experience that lets users quickly and easily join and host video meetings. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. Use cloud infrastructure: The cloud infrastructure is a scalable and reliable way to host your product.

Design 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time.

Retention 113
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani is also the host of the podcast  What’s Next! 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] She's also hosts the podcast called What's Next! We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. But even if you don’t split out your hosting costs that discretely on your P&L, you might decide to apportion some of them towards this CAC calculation.

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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Conversely, investing too heavily in the long term will make it harder to generate initial momentum. Guest posting on external websites (and hosting guest posts of your own) allows you to link back to your website’s best content, naturally. Balancing short-term and long-term growth. You need to find a balance. Link Building.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.