Remove Churn Rate Remove Metrics Remove Naming Remove Revenue
article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

Your brand identity is more than just a logo or a name. Think about it – when you hear the name “Apple” or “Google,” what comes to mind? Choose a brand name and logo: Choose a brand name and logo that are memorable, distinctive, and easy to recognize. How to design SaaS UX?

Design 105
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. How to create a growth hacking strategy using the pirate metrics model. Airbnb and Dropbox: Exploring two of the most popular growth hacking case studies. Activation.

Retention 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
article thumbnail

Combining All Your Funnel Data into One Sheet

ConversionXL

The name of this stage speaks for itself. Other metrics to monitor. In addition to the funnel stages described above, we also monitor some additional metrics. The Churn Rate allows us to estimate the satisfaction level of our paid users. Type in the Service Account name. The Sign-up stage. Click “Create.”.

article thumbnail

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. LTV/CAC – Understanding the golden metric. The form keeps asking me about a company name while I’m a jobseeker.”.

article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500. We looked at net promoter scores, CSAT scores, attrition rates, right?

article thumbnail

The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. But only 400 software companies have made it to the $500M revenue mark.

Metrics 117