Clickthrough Conversion Metrics Mobile 
Hunter Walker
MAY 7, 2018
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Maybe the most exciting roles right now at Instagram, Facebook, Twitter, YouTube and the like are about creating the metrics of 2018 and beyond.
ConversionXL
APRIL 11, 2016
According to Merchant , online video accounts for 50% of all mobile traffic. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Video was ahead of number two, mobile apps, by 26 points. The State of Video in 2016.
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ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A
ConversionXL
SEPTEMBER 11, 2014
This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.
ConversionXL
OCTOBER 21, 2014
This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?
ConversionXL
SEPTEMBER 15, 2016
Is an average cost of 50 cents per conversion high or low? Measuring the right metrics when you’re experimenting with PPC is important. Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. Is a CTR of 20% good or bad?
Duct Tape Marketing
MARCH 3, 2017
When trying to gauge the ROI of your content, you can’t rely on a single conversion point. There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program.
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