article thumbnail

How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Customer history – have bought before, what, how much did it cost? According to a recent study location targeting more than doubles performance of mobile ads. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.

article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

2) Increase y – Increase clickthrough rates. For example, our experiment may have showed that a variation of our mobile landing page is not performing well. Prioritize tests based on value and cost. Start with high-value, low-cost testing ideas. What is the cost of the traffic? Mobile considerations.

Analytics 131
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). According to Google, a good CTR in the search network is one that is above 1%.

PPC 114
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

They could even include the device target (mobile vs tablet vs site) or the size and format of the ad. Does the funnel begin on the clickthrough to the site? That is the cost and revenue data that enable you to look at things like ROAS (return on advertising spend) vs ROI (which can include margin). Conclusion.

Analytics 113
article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Is an average cost of 50 cents per conversion high or low? For keywords that aren’t profitable, you will likely just decrease your bids to lower costs to improve ROI and free up budget for better performing keywords. Is a CTR of 20% good or bad? Decreasing means you’ll pay less, but potentially increase the profit margin.

PPC 48
article thumbnail

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Manually, it’ll cost you both time and resources. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. Thus, not only is it more difficult to get 1.1K