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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. in the past years, according to a research by IDC. How will you act?

B2B 94
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How to Optimize Videos for Conversions

ConversionXL

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. YouTube is a powerful search engine that works hand-in-hand with Google. Optimize Videos for Search Engines. One call to action per video. via a form.

Video 48
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A Is that good?

Analytics 131
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test.

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How to Get Traffic That Converts

ConversionXL

This GA custom report will show you visits per source along with revenue and visit value data. In the report below we see that Google AdWords is rocking our world in terms revenue and conversion rate (we don’t see the cost here, but can do the calculations easily). Also comparison search engines are worth keeping.