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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Marketing : get a larger share of voice.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. A deep link in your website such as a product or features page.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

[3:21] Are you suggesting that images are also important for things not quite as clearly defined as products? [4:45] 6:19] What do you say to the business owner that doesn’t like that Google shows competitor products in search? [7:55] And so here's some competitors products that you can buy again. Right, right, right.

Search 78
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114
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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. Not necessarily. Now it is an SUV.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Through my research, I’ve found that the popular use of autoresponders is to create a series of quick, short, automated blasts of slick pitch messages to ship products or services as quickly as possible. From here, determine a lead magnet that would best match the intent of the page. A Quick Note About What’s To Follow.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Ensure Your Subject Lines Are A Match With Your Calls To Action. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). Image Source. Leverage Your Preheaders. Segmentation.

Email 95