ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act? Gaetano DiNardi.
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.
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ConversionXL
APRIL 14, 2021
There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer. You don’t need much more for a good demo!
Growthink Blog
JUNE 5, 2012
Rather, to succeed, you must track certain key metrics and modify your strategies based on what you learn. Fortunately, tracking these metrics is simple using most email delivery/management services like ConstantContact, iContact, aWeber, etc. Whatever you choose, there's a metric involved and a way to track it. Make a comment?
Duct Tape Marketing
JANUARY 28, 2020
For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric. Now that you’ve defined your goals in Google Analytics, it’s time to get your advertising and analytics metrics all on the same page (literally).
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
ConversionXL
FEBRUARY 5, 2013
Goal 1 is for email signups and Goal 5 is sales). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Many of our customers say that a positive thread about their business in a forum results in lots of traffic and sales. Click to enlarge).
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