ConversionXL
MAY 27, 2014
You must have seen some online stores adding small icons to make their product categories more intuitive. But, it’s really annoying for people when industry jargon describes your product categories. Build.com added icons to their product categories and their conversions plummeted. Going Social on Product Pages.
ConversionXL
DECEMBER 11, 2012
Every product and audience is different, and even the best research will only take us so far. The software I used said Variation 1 has 0% chance to beat Control. And improving conversions is like getting better at anything – you have to do it again and again. When a test fails, you need to. I started a test for a client.
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ConversionXL
APRIL 29, 2013
Through my research, I’ve found that the popular use of autoresponders is to create a series of quick, short, automated blasts of slick pitch messages to ship products or services as quickly as possible. A Quick Note About What’s To Follow. That’s not what this article is about. The 4 Stages of Relationships.
ConversionXL
OCTOBER 21, 2014
The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.
ConversionXL
OCTOBER 23, 2012
Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. We figured that if people like the product they can be bothered with settings and details later.
ConversionXL
FEBRUARY 2, 2012
Show product videos on product pages. Add reviews to your site. Figleaves improved their conversion rate by more than 35% by adding reviews to their website. improvement on product page after they featured a discount sticker. Code Monkeyism got 43% more downloads from the page with the 3D image version.
leananalyticsbook.com
AUGUST 19, 2012
Someone uses your system, and their productivity means they don’t churn or cancel their subscription. Media is about time on page, pages per visit, and clickthrough rates. Companies like Flurry do a lot of work in this space, and many application developers roll their own code to suit the way their games are used.
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