Remove Community Remove Customer Remove Naming Remove Philadelphia
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Diverse Startups Can Receive Tech Mentorship And Thrive

ReadWriteStart

Her company, Citizen Made , which makes tools to help companies sell custom products, won a L’Oréal Women in Digital grant , giving it the funding it needed to open a new office in New York City. Some major names in tech will be speaking, including Adria Richards and Anil Dash. Photo courtesy of Rachel Brooks.

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Top 3 Reasons To Use Event Marketing To Drive Growth

YoungUpstarts

To grow your business, you’ll need to develop relationships with new customers and form stronger ties with your existing client base. They help you reach out to prospects and customers with a personalized message that resonates with the target audience. Event marketing creates communities. by Tim Raybould, CEO at Ticketleap.

Marketing 100
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Why Women Entrepreneurs Should Focus More on Branding in 2021

Women Entrepreneurs Can

How can you become a more recognizable name in your community? Paying more attention to your branding allows you to perfect the message you want to share with potential customers. Why should customers choose you over someone else? Get to Know Your Customers. Develop Customer Loyalty. Perfect Your Message.

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Creating a Successful Brand Ambassador Program

The Startup Magazine

Maker’s Mark has long been a big name in bourbon, and the company works hard to stay that way. Members of the Embassy get a variety of exclusive perks like business cards and access to special tastings; they even get their name burned into the side of a bourbon barrel. Highlight Community Members. Allow Community Control.

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Spotting, Nurturing and Mentoring Talent – The Power of Troy Carter

Both Sides of the Table

The “what” is well known in LA circles – Troy discovered a little known young singer named Stefani Joanne Angelina Germanotta aka Lady Gaga and helped her launch her career. They hired a consultant in the LGBT community who had relationships with all of the most popular gay clubs (who you know) and they built from there.

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Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

Well, for starters, I was born in Philadelphia, so I’m a lifelong Eagles fan. You’re two guys in a garage, two guys across campus trying to make a name for yourself. But the current company he’s created, which I won’t name – he just knows it’s not going to be a $1 billion company.

Cofounder 337
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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter is the new CRM (customer relationship management) channel. If you’re not capturing the names of people who are talking about you on the real-time web you’re missing out on CRM opportunities (direct marketing, customer support, 2-way conversations, monitoring future conversations).