Conversion Curation Distribution Vertical 
VC Cafe
MARCH 1, 2024
AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030.
VC Cafe
APRIL 15, 2024
Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”. Especially 1:1 conversations are interesting, changing the relationship between media and the consumer from 1:many to 1:1.
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Duct Tape Marketing
DECEMBER 20, 2022
TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. And for most brands from most businesses, most conversions come from stories. Whereas the feed posts tend to be heavily curated. So we tend to get better conversions, more direct message responses, more engagement in a personalized way. (07:53):
ConversionXL
DECEMBER 3, 2018
Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Conversion rates will drop through the floor. Create movement-first content to build credibility. They wrote hundreds of articles on the topic.
Start Up Blog
APRIL 29, 2013
An era defined and dominated by the few who could afford the factories, the media and the distribution systems. The co-commerce era is here and defined by the 3 C’s – Collaboration, Conversations and Creativity. Cities are now becoming vertical again. The top down era of one size fits all. And now it is over.
Both Sides of the Table
JUNE 18, 2010
Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Preliminary details: Social e-commerce site, based around celebrity and influencer-curated recommendations. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.;
A Crowded Space
AUGUST 11, 2014
Now you have a trusted recommendation to try a service and you get free distribution to all employees. But youll get damn good conversion rates if you say, Hey supplier, good news. Focus on a vertical You started with anything? Curate one side. Curation is really important. See: MyEatClub , Zimride.
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