View from Seed

SEPTEMBER 14, 2021

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. This is particularly relevant for VC funds because they do not follow a normal distribution, they follow the power-law curve. Source: AngelList. So, what does the future hold?

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

View from Seed

SEPTEMBER 14, 2021

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. This is particularly relevant for VC funds because they do not follow a normal distribution, they follow the power-law curve. Source: AngelList. So, what does the future hold?

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Austin Startup

MARCH 3, 2020

It’s worth noting that LexSet’s team is distributed with additional team members in Seattle and myself in Los Angeles, giving us great range to take sales meetings all across the country. It’s also steps away from the Rlab , the mixed-reality accelerator we recently graduated from and maintain close ties with.

Technical Review 63

Technical Review Los Angeles Cofounder Silicon Valley 63

Up and Running

OCTOBER 7, 2019

Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration. Sales KPIs. Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. And for most brands from most businesses, most conversions come from stories. So we tend to get better conversions, more direct message responses, more engagement in a personalized way. (07:53): So you've got more variety of content.

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Ensure content is relevant to your conversion funnel. Use content advertising to fight rising costs. Mailchimp’s ad copy also leads with benefits.

Advertising 131

Advertising Cost Customer PR 131

VC Adventure

FEBRUARY 21, 2011

This theme – distribution – involves companies leveraging the inherent scalability of the Internet and it’s key platforms in targeted, but extremely large markets. The journey to our distribution theme has been an interesting one, but one that’s typical of how we work at Foundry. We should definitely do that!

Distribution 74

Distribution Vertical Partner Internet 74

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

View from Seed

SEPTEMBER 14, 2021

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. This is particularly relevant for VC funds because they do not follow a normal distribution, they follow the power-law curve. Source: AngelList. So, what does the future hold?

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

Occam's Razor

JULY 24, 2018

The number is computed based on a ML algorithm that has learned from deep analysis of your user behavior and conversion data. Instead, if they are reporting Awareness, Consideration, Intent, Conversions, Bounce Rate… Sad time. Slice the matrix vertically along the time-to-useful dimension…. Is the distribution optimal?

Analytics 93

Analytics Framework Metrics Algorithm 93

VC Adventure

FEBRUARY 21, 2011

This theme – distribution – involves companies leveraging the inherent scalability of the Internet and it’s key platforms in targeted, but extremely large markets. The journey to our distribution theme has been an interesting one, but one that’s typical of how we work at Foundry. We should definitely do that!

Distribution 48

Distribution Vertical Partner Internet 48

Growthink Blog

FEBRUARY 27, 2010

Lee Muhl, Managing Director, Growthink's New Media and Entertainment Practice Lee Muhl heads Growthink's entertainment-media vertical, encompassing the making and distribution of films, television programming, games, new media content and numerous related distribution platforms, technologies and methodologies including theatrical exhibition, DVD, PPV-VOD, (..)

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

View from Seed

AUGUST 30, 2017

We think it’s inevitable that this vertical will undergo the same digital transformation as every other major commerce category and we’ve made two investments behind this thesis ( Paintzen and Renoviso ) and will be expecting to do more around the construction and renovation space in the years to come. Source: Google Finance).

Denmark 244

Denmark Vertical eCommerce Internet 244

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. Most campaigns can be optimized to increase conversion rates and lower costs. ” tweet we got a great response rate and moved our conversation to email. The outcome of this?

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. But thanks to new distribution technologies like the Kindle, we will soon.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

Lightspeed Venture Partners

OCTOBER 5, 2013

Joe Lonsdale (co-founder of Palantir, Addepar and Formation8) kicked off a meaningful conversation with us on building multi-billion dollar businesses in big data at one of our recent Lightspeed Dinner Series events this week. Its clear we need to have more of these types of conversation and we plan to do so frequently.

Cofounder 162

Cofounder Vertical Algorithm Government 162

Austin Startup

FEBRUARY 16, 2020

One of 50 finalists for SXSW Pitch 2020 , FilmChain is the first collection service to use the blockchain technology to provide payment automation, lower the costs of film revenue collection and distribution, and significantly speed up the money flow end-to-end. He also tries to write at least four paragraphs per day on Medium.

Cofounder 88

Cofounder Vertical Austin Revenue 88

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 223

Customer Development Web Developer Customer 223

Austin Startup

DECEMBER 20, 2020

Andy is a global thought leader in remote work, telecommuting, and distributed workforces having served as CEO of Crossover and Sococo and on the board of Texas Central, our new bullet train. Ben previously co-founded Simply Interactive, Chaotic Moon, and Conversable leading all of them to successful exits.

Austin 110

Austin Texas Cofounder Los Angeles 110

Austin Startup

FEBRUARY 27, 2020

Last summer, Etihad Airways, the United Arab Emirates’ national carrier, joined the many airlines and hotels that have partnered with Switzerland-based Winding Tree to bypass intermediaries using distributed ledger technology. If you are an entrepreneur, check out the SXSW 2020 Startups Track , which runs March 13–17.

United Arab Emirates 63

United Arab Emirates Switzerland Cofounder France 63

Austin Startup

FEBRUARY 20, 2020

The Governor of Colorado was there promoting Colorado as a hub for blockchain and distributed ledger technology. This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries. ETHDenver , which took place Feb.

San Francisco 97

San Francisco Cofounder Colorado Security 97

Both Sides of the Table

JUNE 18, 2010

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Hunter Walker

NOVEMBER 29, 2017

The notion that tremendous value is created by a very small percentage of startups, and the financiers behind this businesses are counting on a few of these companies to make up for all the nonperforming investments is called a power law distribution.

Seed Stage 101

Seed Stage Warrant Framework Vertical 101

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. No conversation in SEO can exclude user intent. on Twitter or Facebook can lead to interesting conversations. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

SEO 159

SEO Framework SCRUM Search 159

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Reid Hoffman

DECEMBER 12, 2019

In our second conversation, we now turn to the topic of how blitzscaling works when you’re not in Silicon Valley or China. And by doing so, you build a vertically integrated marketplace with a much deeper value stack. The same holds true for payments. Xapo has 275 employees scattered across 62 different countries.

Chile 36

Chile Global Silicon Valley Estonia 36

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. What brand marketers must do is be part of important conversations with their audience. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. Be brand leader in the category.

Australia 93

Australia Distribution Asia Channel 93

Duct Tape Marketing

AUGUST 25, 2022

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. So there in the agency world, there's a lot of conversation around retainers versus project work. I mean, where do you fall on?

Marketing 83

Marketing Framework Vertical SEO 83

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Wistia’s analytics can help connect the dots between video consumption and conversions. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

FEBRUARY 16, 2022

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. John Jantsch (07:59): So there in the agency world, there's a lot of conversation around retainers versus project work.

Framework 79

Framework Vertical Hosting Networking 79

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. In another example, let’s say most of your acquisition comes through organic search, but conversion rate to signups is lower than you’d expect. This channel would become a priority, and you’d design experiments to improve on-page conversion rates. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Austin Startup

FEBRUARY 25, 2019

You now run Pilosa, what you describe as “an open source, distributed index designed to help analyze huge datasets at UI latency.” In the meantime we are narrowing our focus to three verticals (bioinformatics, connected devices, security/fraud) and are choosing our clients very carefully to tell the best success stories we can.

Open Source 48

Open Source Startup Caching Database 48

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Do consumers know who you are? Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. What is a heat map?

Algorithm 111

Algorithm Analytics Conversion Stock 111

Hearpreneur

DECEMBER 11, 2017

Influencer collaborations: Clients will contract an influencer to leverage their social expertise in creating a piece of content but will also have them distribute it to their organic following. These brands also need a new way to distribute their messages in an unobtrusive way that can’t be fast-forwarded through or hidden by ad blockers.

Software 49

Software Marketing Entrepreneur North America 49