Cost Differentiation Lead Generation Retention 
ConversionXL
OCTOBER 4, 2022
Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Perform a competitive analysis to determine how you’ll differentiate. Choose value propositions based on differentiation.
Duct Tape Marketing
JUNE 26, 2023
It's a step-by-step approach designed to boost your marketing efforts, enhance customer retention, increase online visibility, and improve ROI. Your marketing strategy should be the backbone of your business - a roadmap leading you toward your growth goals. Low Customer Retention You're losing customers as fast as you're getting them.
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ConversionXL
APRIL 18, 2017
My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. Of course, you can differentiate in nominal ways: better case studies, better testimonials, slicker landing pages, etc. They’re anal retentive about every little detail that goes into the contract or the proposal.
Duct Tape Marketing
JULY 26, 2023
Does it differentiate you from your competitors? (04:55): We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? Next one is core message. Do you even have one? Is there a focus?
ConversionXL
JUNE 15, 2021
It also demonstrates how important storytelling is to their brand identity and differentiation strategy. It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Retention—Inspire engagement. This video works well at both the awareness and retention stages.
Duct Tape Marketing
JULY 26, 2023
Does it differentiate you from your competitors? (04:55): We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? Next one is core message. Do you even have one? Is there a focus?
Up and Running
JANUARY 23, 2018
Your USP is what differentiates your business from other players in the market. Work with leads generating companies like Salesripe. In other words, focus a good amount of effort on customer retention rather than customer acquisition. You can do this by defining your unique selling proposition (USP).
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