Customer Development Leadership Lean PR 
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
OCTOBER 4, 2008
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Looking forward for your future posts.
Steve Blank
APRIL 2, 2009
It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. The head of the PR agency agreed that we would work together as a team.
Startup Lessons Learned
FEBRUARY 22, 2009
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. We also learned that law is code , and that leadership was needed to build thriving communities in a digital age. Expo SF (May. .
Steve Blank
APRIL 30, 2009
Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters.
Expert insights. Personalized for you.
215 
Let's personalize your content