article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

article thumbnail

Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

article thumbnail

The End of Innocence

Steve Blank

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. The head of the PR agency agreed that we would work together as a team.

article thumbnail

Rocket Science 5: Who Needs Domain Experts

Steve Blank

Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. Rocket Science was just another one of those companies (with better PR).