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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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Is the Lean Startup Dead?

Steve Blank

After the crash, venture capital was scarce to non-existent. They needed to be sure that what they were building was what customers wanted and needed. Companies struggle to compete while reconfiguring legacy distribution channels, pricing models and supply chains. Most startups born in the bubble died in the bubble.

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Its different from selling a product, because it is not part of our regular business practice, is not something that relates to our core competence, and tends not to happen in a repeatable and scalable way. Ill exclude those non- lean startups who basically exist for the purpose of raising bigger and bigger sums of money.

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Revisiting the Software Design Manifesto (and what's changed since.

Startup Lessons Learned

When it becomes possible to build products "live" with customers, the cycle time changes and design becomes a much more dynamic process. We still struggle to create Firm software that is defect-free, and it still requires customer insight (and maybe some customer development) to discover what will Delight.