Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

Occam's Razor

DECEMBER 21, 2009

Why keep reporting the top ten keywords on you Executive Management Global KPI Dashboard? If you show me a report and it is not a custom report that you have created to better pull relevant kpi's into one place then please know that I will think less of you. Metrics and Conversion and Data and Questions (look at that!)

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming 76

Naming OTC Entrepreneur PPC 76

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 5: Custom Attribution Modeling. You'll find it here: Digital Metrics Ladder of Awesomeness. It tells you not to go after Customer Lifetime Value right away. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

JULY 24, 2018

Want to use a real powerhouse tool to reach new customers and monumentally grow your business? For many small businesses, Google AdWords is one of the most effective ways to reach new customers and grow your business. The Google Display Network has a massive reach of approximately 90% of global internet users. Google Adwords.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Want to use a real powerhouse tool to reach new customers and monumentally grow your business? For many small businesses, Google AdWords is one of the most effective ways to reach new customers and grow your business. The Google Display Network has a massive reach of approximately 90% of global internet users. Google Adwords.

Social Media 48

Social Media Marketing Analytics Audience 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." Competition (who comes up first consistently, ppc and organic). Do I discover a brand channel by the company (to create a deeper connection with customers)? Here I particularly like to look at a metric I call "share of search."

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 20, 2015

We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” Example: “Our Customers love us! or in the cases of metrics and analytics, to increase the positive metrics you want more of ?

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

JANUARY 21, 2014

That helps us improve our customer theory and come up with even better tests. #5: If you use Visual Website Optimizer, they have a nice global setting for tests, so the integration is automatically turned on for each test you run. Guys, please make a global setting for it. You can run advanced segments and custom reports on it.

Analytics 132

Analytics Conversion PPC Global 132

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Photo slideshows are a great way to engage and delight customers.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MARCH 31, 2016

For example, if you want to bring people from Facebook to your website and convert them to subscribers or customers, you would choose the objective ‘Website Conversions’. For Q4 2015, the global average cost per click (CPC) was $0.57. For the same quarter, the global average cost per 1,000 impressions (CPM) was $6.38.

Campaign 48

Campaign Algorithm Audience Metrics 48

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JULY 11, 2016

Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. Either way, user feedback is not about asking your customers how to solve problems. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Can the change alter customer behavior?

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Force your analytics team to create custom reports. Creating custom reports is hard work. " Kisses.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

About The Author: Chris Studabaker is Global Practice Manager, Design Solutions at ExactTarget. Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Search Engine News, SEO & PPC Info.

Email 49

Email Mobile SEO Search 49