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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Customer relationship management software. Register your business name. Share customer stories and experiences. You’re basically looking to establish multiple avenues of communication with customers through digital and traditional channels. Start doing guerilla marketing. Antivirus software. Invoicing software.

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Ideas Aren’t Innovation

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. It’s called by many names: brainstorming, idea generation, ideation, and New Product Development (NPD) to name a few.

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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I played Rage Against the Maching “ Killing in the Name Of.” I talked to one company who had build really differentiated IP and had great customer traction. Yet they somehow never got as much press as one of their less-funded competitors who had less good of a product and significantly fewer customers. Eff you guys!

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The Ultimate Work From Home Checklist

Up and Running

Do I have the setup to accommodate bringing clients or customers into my home? Register your business name. Customer relationship management software. Share customer stories and experiences. Start doing guerilla marketing. Can I afford the cost of any adjustments that need to be made? Is my family OK with this?

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6 Offline Marketing Techniques That Are Still Important

YoungUpstarts

If you work in the skilled labour sector, sending employees round to canvas your services is the perfect way of getting in front of potential customers, you can either opt for flyers to post through letterboxes or go one step further and knock on doors with a sales pitch. Guerilla marketing.

Guerilla 100
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How to Attract Talent to Your Start-up

www.inc.com

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." Instead, the takeaway message for recruiting is: play to your strengths (in Meebos case, its networking), be active, not passive, and get your name out there. Create an Inc.com account: Home Magazine Blogs Ask Inc.