Remove Customer Remove Lead Generation Remove Sales Cycle Remove Small Business
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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5 Stages of the New Sales Cycle

Duct Tape Marketing

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit. Some have cycles that are triggered by events, such as the birth of a child or start of a business.

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Sales Is a Function of Marketing Pure and Simple

Duct Tape Marketing

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

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How to Get Better Lead Generation Results

Duct Tape Marketing

In the same way, a smart lead generation strategy requires a balanced approach. Your sales organization needs to think about how you can “diversify” your lead generation efforts between inbound and outbound sales leads. Inbound lead generation is great for drawing people in.

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The ROI of Lead Scoring

Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities.