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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Alignment can make all the difference to a business.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Here are some specifics: Create a business profile on Twitter, LinkedIn, and Facebook.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. Small Business Daily. Small Business Trends. Social Triggers.

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How to Create a Simple Small Business Lead Generation Process

Up and Running

Getting a small business up and running is hard work—there’s no easy way to rake in profits. And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned.

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9 Effective Strategies To Upscale Your Business 

The Startup Magazine

For instance, if you operate in the hospitality industry, keeping up with the latest food and drink trends can help attract more customers and lead to growth. It is important to incorporate it into your business plan in order to identify areas that are not functioning properly within the company.

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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

While it’s true that at no other time are customers in as much of a shopping mood, SMBs cannot afford to sit back and follow a “Field of Dreams” business model. An operating website does not automatically translate into customers stopping by for a visit, let alone buying something.

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.