Customer Leadership Product Public Relations 
The Startup Magazine
AUGUST 18, 2022
They must address ever-changing customer expectations and rapidly shifting market conditions. Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth.
Startup Professionals Musings
AUGUST 4, 2023
You need to make sure that everyone on the team, from the clerical assistant to the chief financial officer, knows your vision and product, and doesn’t hesitate to actively engage and be an effective proponent with anyone who might be of value to the business. In fact, having one marketing guru on the team alone won’t get you very far.
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Steve Blank
DECEMBER 11, 2023
Dual-Use Technology As the war was winding down, the leadership of the Navy Computing Machine Lab in OPS-20-G was thinking about how they could permanently link commercial, academic and military computing science and innovation to the Navy. ERAs systems were designed to solve problems defined by their Navy code-breaking customer.
Board Effect
NOVEMBER 28, 2023
By understanding what members value and require, the credit union has been able to offer the right products and services to maximize its value proposition.“The Having a smart data strategy will not only help DCCU weather any future economic storms, but will help improve performance and better address customer needs.
Startup Professionals Musings
MARCH 11, 2023
Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They become walking public relations machines for themselves, as well as their idea. In fact, you don’t need a third-party public relations agency at this stage. Craft and hone your elevator pitch early.
YoungUpstarts
MAY 30, 2020
The US seems poised to reopen – to some degree or another – over the next few months, with some states already lifting their lockdown measures on restaurants, parks, and other public spaces. As the country reopens, there will be significant changes to how we gather and interact in public. Ask them questions. Check in with them.
YoungUpstarts
OCTOBER 15, 2018
If your content and interactions are off-brand, your social media presence might confuse customers or drive them away. A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.).
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