The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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5 Hacks To Pitching A PR Story That Actually Works!


Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Today, I’m going to share hacks to pitching a PR story that actually works!

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Trending Sources

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2:

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 101

20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Turns out her company was looking for a PR company. By networking virtually, you develop a relationship with your targets.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development. So they develop short-hand ways to qualify things better. So make sure you have a solid PR strategy.

What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Develop Trusted Advisors. Have a PR Strategy.

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. TIP: As a startup – use PR for link building.

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Is Social Media Advertising or PR?

Inc Startups

PR excels at messaging, but advertising focuses on results. But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them. The PR argument is simple.

Do Your Own PR

Force of Good: a blog by Lance Weatherby

Somewhere along the way it came up that they had dropped a low four figure amount on a PR agency to help them with their release and to create a list of potential writers to contact. I love using an agency at the appropriate time but for companies without funding or revenues getting attention is a core competency that someone on the team needs to develop. Do your own PR. So I am spending more and more time these days advising concept stage and seed stage startups.

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You Sell You: How To DIY Your Early PR Presence


It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. Here are four ways to take a DIY approach to PR: 1. Set up Google Alerts for news about rival companies, and always be prepared to swiftly react to ongoing developments.

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How an Exercise Developed for Autism Can Improve Your Marketing and PR

Inc Startups

What do autism and your company's messaging have in common? You might be surprised.

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Startup PR Tip: To Get Press, Don't Pitch Your Product


Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency. For example, here’s a pitch from a PR professional. If you developed a product, share four mistakes you made early on.

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Perfect PR and SEO Relationship: 3 Tips

Inc Startups

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Does your PR team know SEO best practices and vice versa? PR and SEO teams share a common goal--to increase a brand's presence in the marketplace--but they take different approaches.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." What is customer development?

Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working.


7 Phrases Your PR Team Doesn't Want To Hear

Inc Startups

Your PR team can do some very good things for you--but it can''t work magic. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation. PR professionals] can''t control the final messaging.

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. After that a meme developed amongst many startups (and the advisors that coached them) that, “TechCrunch didn’t matter.

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Gini Dietrich's 6 Biggest Startup PR Mistakes


In fact, thanks to social media, committing PR blunders can sink your startup even faster than ever, no matter if you're selling the coolest products or offering killer services. Not making PR a priority. Hiring a PR firm without thinking about the ROI. PR is a joint effort.

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Three Ways PR and SEO Can Be Best Friends

Duct Tape Marketing

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. Bernays, the little-known father of PR , roll over in his grave.

How to apply PR strategies to improve your company’s SEO

The Next Web

Brad Miller serves as Director of Business Development for Fathom , leading strategic partnership efforts. As Google’s ability to distinguish the quality, intent, and relevance of a link improves, SEO strategists need to start thinking more like PR professionals.

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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. If you''re looking for business development partners, is there a "Partner" section on your website, or a way to capture leads from all the attention?

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Quick action steps: Developing your own marketing resource list.

The Secrets of This Year's Brilliant PR Stunts

Inc Startups

When dreaming up ways to get noticed, consider the lessons behind these top PR stunts. PR stunts have reached a whole new level of sophistication, says Bill Tancer, general manager of global research at Experian and author of Click. PR stunts fall into two categories: 1.0

The Best PR-Reporter Relationships Are Selfless

Inc Startups

PR people in many cases are borderline intolerable. This is the long game of PR--one that''s about relationship-building over instant results. You’ll develop a reputation as a good person who’s good at your job and that’s priceless.

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PR Cheat Sheet: 10 Elements of a Savvy Pitch Email

Inc Startups

In my job as a reporter, I''ve worked with PR reps who know their stuff, develop a camaraderie with me, and know my tastes and leanings--and those are companies I tend to work with again and again. I love when PR pitches start out with a comment about one of my articles or a blog entry.

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Raising Capital? Follow These PR Rules

Inc Startups

If you think that PR is just about the press mention, think again. Great publicity is a tool that Joy Schoffler, Founder of Leverage PR , has used to help start-ups and early-stage companies raise more than $20 million in capital, make the Inc.

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Developing A PR Strategy For Your Small Business’s Product Launch


In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before.

Beyond The Handshake: How Startups Can Make a Great First Impression

YFS Magazine

Lead branding networking personal development PR public relations relationship marketingEvery day presents countless opportunities to make an impression on someone who can help grow your business.

6 Tips From the PR Pros

Inc Startups

But before long we learned that PR is a grind. After all, over a decade as writers and editors we'd dealt with more PR people than you could count. PR is a grind. PR involves constant rejection--or even worse, silence. PR is really, really hard.

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10 Insightful Stats to Boost Your PR Efforts in 2016

Duct Tape Marketing

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. PR is something no one can avoid since you can either have good or bad relations. What follows are 10 stats that can help you boost your PR: 1.

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Why I'm Betting on PR: 3 Reasons

Inc Startups

As a start-up, I have a single line item on my marketing budget: PR. PR gets a bad rap. To many corporations and businesses, PR's role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget. PR helps to do that.

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Book Marketing – What Can A PR Pro Do For You


Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

Meet the Startup That's Making PR Firms Sweat

Inc Startups

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency. Tech Editorial Director Rafe Needleman''s Pro PR Tips crystallizes this fatal desperation.

Suster: What Startups Can Learn About PR and Crisis Management

Ask The VC

Mark Suster (GRP) has today’s VC post of the day titled What Startups Can Learn About PR and Crisis Management. Develop Trusted Advisors. Have a PR Strategy. As with many of Mark’s posts, it’s an excellent piece of long form writing that thoroughly dissects the issue of crisis management and makes a number of very significant recommendations which are summarized below. If You Don’t Shape Your Story, Somebody Else Will.

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The Art of the Customer Development Conversation

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? The key to effective conversations is in developing the conversation around your objectives for the discussion.

Our PR Stinks: Here's What Your Startup Can Learn From It


We were convinced from the very beginning that strong PR would be the answer to our market entry prayers. After making a bad choice with a PR company for the German market, we chose the PR Company for our international venture with care. Our PR still stank.

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3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

As your business grows odds are good you’re going to need a PR plan either with an in-house devoted staff member or for most entrepreneur’s an outside agency. Here are three tips for finding the right PR agency for you and your business.

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. Here are 3 PR strategies to help you improve your eCommerce outreach.

Free Customer Development Help –

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 May 18th 09 Free Customer Development Help – I’m excited to announce a project that I’ve been working on with KISSmetrics called , which provides startups with a free and easy way to prepare, distribute and analyze an initial customer development survey. I strongly encourage you to setup and run your own customer development survey via