Remove Differentiation Remove Germany Remove Global Remove Social Media
article thumbnail

Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

For example, at global employment platform Indeed , one of their values is “Job seeker first.” It’s your reputation and ultimate differentiating factor. If you have a global brand, this might mean different things in different markets. Do they inspire behaviors that will help you differentiate?

Marketing 128
article thumbnail

Service Exports - Driving U.S. Startups and Small Businesses

Growthink Blog

Since the great “financial crisis” of 2008-2009, the firm’s clientele – really without us even trying – has becoming increasingly global. In the last 6 months, we have advised clients and investors, in no particular order, from Kenya, India, Italy, South Africa, Germany, China, Brazil, Mexico, Switzerland, the U.A.E., So from 95%+ U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Secrets of The World’s Best Brands

crowdSPRING Blog

Interbrand has released its annual ranking of the world’s best brands: Best Global Brands 2011 report. It’s not surprising that North America dominates the ranking (Germany, with 10 brands on the list, comes in second). Differentiate. Differentiation starts with an understanding about your brand. Collaborate.

article thumbnail

How to Build a Global Center of Innovation Excellence in Salzburg, Austria

Pascal's View

My inaugural keynote lecture focused on the challenges and opportunities for Salzburg to become a global center of innovation excellence. How can the Salzburg community come together to nurture ideas into startups and see these startups grow into globally relevant companies? In my view this commitment to collaborate is in place.

Austria 28
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging. Brand visibility.

Metrics 157
article thumbnail

Ranking — And Understanding — The World’s Top Startup Hubs [Video]

ReadWriteStart

Ecosystem Differentiation. ” The problem: Boston got sidelined in the social media game. “They’re not so strong in social media, especially compared to New York and L.A. New York checked in at Number 5 in the Ecosystem Index but it’s the global capital of female tech entrepreneurship.

Chile 60
article thumbnail

Out of the Crisis #10: HelixNano founder Hannu Rajaniemi on vaccines, suspending disbelief, and the power of stories

Startup Lessons Learned

How do we differentiate self from non-self? Eric Ries : But I do remember, and correct me if I've got this wrong, but that in 1918, in the last global pandemic that has any kind of resonance with this, it was the second strain of the virus that was more deadly. Please share it on social media.

Founder 60