ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Retention, along with many of our usage metrics, have improved as a result of some of these changes. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Retention, along with many of our usage metrics, have improved as a result of some of these changes. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 105

Retention Customer Developer Programming 105

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

ConversionXL

JUNE 5, 2014

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Retention, along with many of our usage metrics, have improved as a result of some of these changes. Phase 1 – Research Your Customers To Find What They Need Most.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Cracking the Code

JANUARY 19, 2016

SaaS startups need to have a VC that understands the SaaS model, including market development strategies, upsell dynamics, sales incentive plan, etc. Today is a very interesting time for the SaaS industry: Europe has shown it was capable of creating successful SaaS businesses, and it’s only the beginning. Mobile will drive new use cases.

API 48

API Silicon Valley Europe Differentiation 48

ConversionXL

JUNE 3, 2019

A HubSpot survey found that companies that put data at the core of their marketing/sales decisions improved marketing ROI by 15–20%. But only scrutinizing your customer-facing metrics and direct customer feedback will provide you with your top priorities. Remember, making the sale is only the first step. Image source).

Retention 82

Retention Developer Customer Programming 82

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) They never understood Market Type. Why does Market Type matter? End result?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. How do you begin?

Marketing 162

Marketing Charlotte Naming Design 162