ConversionXL
FEBRUARY 3, 2022
In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Design a marketing growth strategy that increases market share and revenue.
Both Sides of the Table
MARCH 25, 2016
It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?
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Steve Blank
SEPTEMBER 7, 2009
Instead of a Sales team and organized to sell with a consistent and successful sales roadmap generating revenue, it is a disorganized and unhappy organization burning lots of cash. Because the company based its headcount and expenses on the expectation that the Sales organization will bring in revenue according to plan.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
ConversionXL
JUNE 30, 2019
Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. Most likely, they’ll only remember one—your main selling point.
ConversionXL
MAY 11, 2017
Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.
Startup Lessons Learned
SEPTEMBER 15, 2008
This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. How to listen to customers, and not just the loud.
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