Distribution Early Stage Hiring PR 
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.
This is going to be BIG.
AUGUST 22, 2012
Who should you hire? Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.
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Both Sides of the Table
JANUARY 26, 2013
Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.
The Next Web
JANUARY 26, 2014
If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Getting your app’s content posted through a major distribution channel exposes more people to your app and results in more users trying your app out.
500hats.com
AUGUST 2, 2012
but the food was awesome, & the PR wasn’t bad either). However after Sequoia and Ron Conway announced their investment in YC in 2009 , and after YC alumni DropBox and AirBnb raised capital on billion-dollar valuations in 2010-11, the program quickly became the gold standard among early-stage startup incubators.
Steve Blank
MAY 22, 2009
Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. You’ll never have to do it again.) Physical booth: What worked?
Steve Blank
AUGUST 27, 2009
After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.
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