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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Getting to know the 4 major types of growth strategies in marketing. Partnerships. Diversification.

Marketing 115
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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

Of the techniques he mentioned, I think four are fundamental and critical for any lean startup: TDD (or the even more politely named TATFT ) Continuous integration Automate your deployments Collect statistics The tools to help you do these things are getting better and better every day, but dont confuse tools with process.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. It strokes your ego.

Audience 119
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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164
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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. All I see is a name, an icon, a price, the developers name, and a review star-rating. There are other models, in other distribution channels.