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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

AndrĂ© Vieira , founder of Looptimize, finds CRO extremely useful for ideation: AndrĂ© Vieira: You can look at many elements on competitors’ pages, such as copy, number and placement of images, page structure, page length, the next step in the funnel, amount of calls to action, types of calls to action, etc.,

SEO 126
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Mobile Apps vs Mobile Web: Do You Have To Choose?

YoungUpstarts

by Ajay Kapur, CEO and Founder of Moovweb. Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Who’s winning? No one can agree.

Mobile 100
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235
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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

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How To Size Your Marketing Budget For Funding

Gust

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146