Occam's Razor

OCTOBER 31, 2011

And we recommend doing more SEO. Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab. The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Twitter sends 5,546 Visits and has (on a non-ecommerce website) a Goal Conversion Rate of 5.27%. Then the other two.

Salary 130

Salary Analytics Green eCommerce 130

Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) 2-Steps to start your eCommerce fulfillment and shipping budget. Calculating monthly costs of running your eCommerce fulfillment center.

eCommerce 99

eCommerce Cost Forecast Operations 99

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Ambassador – Online referral program, starts at $200/mo. How to Build a Referral Program into Your Online Business.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. For SEO analysis: Ahrefs. For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Faith rules. Here it is. We fix that above.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. And so on and so forth.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

DECEMBER 2, 2015

But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. 100% of the revenue generated from the amazon affiliate program will also be donated. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. You are welcome to consider my book Web Analytics 2.0

Analytics 131

Analytics Marketing Campaign Metrics 131

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. My program cost between $5,000 and $10,000 and I turned away more people than I accepted.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. But for your PPC campaigns?

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. For example you'll configure goals and ecommerce tracking in Yahoo! No serious web analytics program in any company is complete without robust and persistent testing.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Needed investment in a “Test and Learn” program. Measure the health of your program.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 23, 2012

Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " You've worked on a robust search engine optimization and pay per click programs to steadily grow your search traffic. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Of course, there’s Drew’s intended ecommerce application, but I’m willing to bet the same concept can be applied to a lot of different types of marketing, not just content. It brings them all together. 80/20 this, 80/20 that.

Analytics 128

Analytics PPC eCommerce Conversion 128