Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Up and Running

MARCH 6, 2019

The image here is of the Rice Business Plan Competition, entrepreneurs pitching at the finals. You focused on internal rates of return and net present value. I’m glad they taught you internal rates of return and net present value in business school. Your bluster tripped you up. Don’t bluff investors.

Net Present Value 87

Net Present Value Forecast IRR Oregon 87

ReadWriteStart

AUGUST 26, 2022

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. So they have quantifiable risk profiles and ultimately map them to lifetime value, right?

Partner 132

Partner Cofounder Retention Acquisition 132

BeyondVC

OCTOBER 11, 2007

Put yourself in these entrepreneurs’ shoes – you launch a great product or service today, usage is growing, revenue is nil or minimal, and cocktail party chatter and buzz are at its highest. " Similarly, I have graphically represented the choices an entrepreneur has to make in the continuing saga of build or flip.

Net Present Value 60

Net Present Value Strategic Investors Early Stage Revenue 60