ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 19, 2016

Events tracking and big data have paved the way for great progress in the field of predictive analytics and behavioral segmentation. While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. ” Those nascent networks—nurtured through speaking events, writing, and social media engagement—can grow into a personal brand capable of bringing in not just a client but that first whale of an account. “I From individual contributor to agency owner. “I’m

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. event tracking isn’t set up properly in Google Analytics). Activation: Optimizing for that first conversion. Revenue: Optimizing for actual money.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. ” Those nascent networks—nurtured through speaking events, writing, and social media engagement—can grow into a personal brand capable of bringing in not just a client but that first whale of an account. “I From individual contributor to agency owner. “I’m

SEO 49

SEO Hiring PPC Leadership 49

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. However, since you asked – next would be making a list of all the speakers at the events for my industry and personally reaching out to them for advice. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 17, 2022

By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. A series of events or actions that a visitor takes on your website (e.g., The amount you pay for each click on a PPC ad. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106