Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

JUNE 10, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Facilities and staff.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Lessons Learned

SEPTEMBER 15, 2008

For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. Otherwise it's a great idea. You've done an excellent job refining the process and message.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

mashable.com

MAY 28, 2010

3) Check the social network username site www.knowem.com to see who else is using something similar. I suggest you never call this person again for information TheNameInspector The founder of Kodak was George Eastman. 38 New Social Media Resources You May. I have a couple of points and resources to add. And Good luck!

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 14, 2008

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. But the early customers all compared it to MySpace.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Up and Running

JULY 26, 2016

This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. Thanks to Intercom’s powerful tracking and automatic emails, we know when a startup founder finished and shared a deck. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Facilities and staff.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. In other markets, he who controls the directory has the power, like Download.com in the world of windows shareware.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Niraj Ranjan Rout is the founder of Hiver (formerly GrexIt). Tool 5: Klout.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68