ConversionXL
NOVEMBER 4, 2021
Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Remember, no product marketer is an island.
YoungUpstarts
DECEMBER 13, 2012
Many of us love farmers’ markets – it’s often the only way to get access to all those organic, natural, artisanal produce fresh and direct from independently-run family farms. But the trouble is that they don’t get organized often enough, and even if they do, traveling to find them can be quite a hassle.
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Up and Running
APRIL 11, 2013
50 years from now someone else will be slippin on the Green jacket, I assure you. After this incredible feat, Jones retired from golf to practice law (he passed the bar after just 1 year at Georgia Tech) and sought out to design his own golf course where he could relax and invite his friends to play. Let me explain….
crowdSPRING Blog
DECEMBER 13, 2018
Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. brand awareness – the ability of customers to identify a brand in a crowded market. Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand. Conduct market research and perform a competitor analysis.
mashable.com
SEPTEMBER 29, 2010
Verdant and Plant-Inspired Plants and leaves aren’t just for green tech companies, folks. Depends entirely on the company, product or service, market, and customer base/demographics; there is no "correct" solution for every situation, but there are professional and successful solutions for every visual communication.
Startup Lessons Learned
JULY 15, 2020
He went to the same school I did, Georgia Tech, and studied electrical engineering. I had some familiarity with that diagnostic space and unfortunately, he never really saw it get to market. I guess NIH was depending on the private market to just figure that out and nobody really went for it. Robert Rhinehart : I did.
Steve Blank
MARCH 26, 2012
I explained that the goal of the Innovation Corps was to bridge what the NSF calls the “ditch of death” – the gap between when NSF research funding runs out and when a team is credible enough (with enough customer and market knowledge) to raise private capital or license/partner with existing companies. Lessons Learned.
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