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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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Bad Business Habits That Make You Hate Your Company

Mike Michalowicz

Or “I need help, my sister/brother just lost her/his job why not hire her/him?” You may not be as good at marketing, sales, social media and generating the kind of publicity required to be a huge success. Success therefore means hiring well and delegating effectively. Thanks to Kenny Jahng of Big Click Syndicate LLC.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Multiple prospects are engaged at the top of the marketing funnel.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. You’ll also likely be hiring local staff for your new office.

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How To Close The Books on Your Startup

mashable.com

I’ve noticed a number of web development firms and agencies just vanish without a trace. Web Video Roundup. Business & Marketing. Jobs by Simply Hired. Programming and Web Development Lists. January 22, 2012 07:43:33. Flag this comment. Jordan Zoot. My Stories (Personalized). All Stories.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Have an account? Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. All Rights Reserved. startupcto

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How to Pick the Right Name for Your Business

mashable.com

Whether you’ll be name-brainstorming yourself or have hired a branding firm, here are a few tips to help you pick the right name for your new business. One creative marketing consultant selected a variant of the name Agora for her business, loving the connection to the ancient Greek word agora , meaning marketplace. Set the tone.

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