Remove IP Remove Retention Remove Revenue Remove Software Review
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418
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Making Decisions in Context

Austin Startup

Compensation decisions obviously affect hiring and retention. Make your choices only after you’ve done some due diligence with other companies where they’ve served. I am very surprised when that cool thing actually meets a customer need or drives revenue. They also observe who is pulling his or her weight and who is not.

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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. Software as a Service (Saas) benchmarks. Example of Baremetrics revenue per user benchmarks. Consumer apps and services.

B2C 141
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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” 3% increase in average visit duration.

Web 48
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different.

IP 98
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

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The Direct-to-Consumer Checklist

Austin Startup

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Bloggers are especially valuable in the early days when consumers are looking for actual reviews that are searchable.