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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. In our last meeting you asked me about our cohorts and why retention went down. Your job is to break the convention.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

What Is Web Personalization? For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). Personalization for mobile sites, web applications and mobile apps is trailing behind, relatively uncharted. Does it actually impact conversion rates? Marketizator.

Web 48
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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

Defensible IP When I’m asked by newer, younger VC partners for advice on our sector, one of the things I always emphasize is looking for companies who have built defensible intellectual property (IP). Defensible IP becomes insanely valuable?—?particularly Over the past 2.5 Why does that matter? But here’s the big “aha.”

IP 223
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Making Decisions in Context

Austin Startup

Compensation decisions obviously affect hiring and retention. They even create a tangled web of electronic files that are hard to unravel. It behooves you to strive for similar succinctness and to carry that across all your communications, from web to social media to presentations to just casual conversations at your country club.

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

When you account for competition for talent, the difficulty of retention, the cost of living and the difficulty of rising above the noise – there are many advantages of staying put. I re-connected with Andy Liu the founder & CEO of BuddyTV – the largest destination for social TV enthusiasts on the web.

Seattle 317
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Should You Really Reduce Form Fields?

ConversionXL

Bryan Eisenberg , IdealSpot.com: “Web forms are a transaction. IP address)? If you optimize for retention , this initial form won’t be the only touchpoint you have with this visitor. Here’s what you really need to remember about web form optimization: Some of the most commonly referenced form field data is 7-8 years old.