article thumbnail

5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. From creating book and author pages on Amazon, to launching a book via press releases, podcasts and online marketing, these activities provide an overnight boost in authority that most of your competitors will not have. Online Trust.

article thumbnail

5 Tips For Improving Franchise SEO Rankings

Duct Tape Marketing

When it comes to business listings we’re talking about the basics: Name. Many times when they type in a business-specific word, like your name followed by a location, it’s a strong signal for your business address information. Yet, many businesses do not track and monitor their NAP (Name Address Phone Number) listings.

SEO 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Colossus, that is a household name, probably be, became even more so the last couple years says leaving GrubHub. In this episode of the Duct Tape Marketing Podcast , I interview Mike Evans.

Founder 79
article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours? I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. How do you ensure that those clicks are actually resulting in revenue for your business?

Search 71
article thumbnail

How Decisions Define Our Business Destiny

Duct Tape Marketing

So I've got my three year plan and it's mapped out exactly what's gonna happen, you know, 36 months from now where our revenue's gonna be and this is a plan and we're sticking to it. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

article thumbnail

Five common misconceptions about building a startup in New York City

This is going to be BIG.

If they *all* turn you down, then I strongly advocate that you either try to get revenues to prove them wrong, bootstrap user traction, spend your own cash, go with friends/family, or maybe, just maybe, take another look at your model. Perhaps actually listening to the feedback you get from them might be helpful.

article thumbnail

Five Ways You’re Not Going To Get An Investor For Your Startup

Duct Tape Marketing

Revenue from 100 customers = Y. Weston Bergmann is the founder and lead investor in a business incubator in Kansas City called BetaBlox. He’s lived in ten different countries and his dog’s name is Bootstrap. Knowing how much it costs to acquire a customer is debatably the most important variable in an investor’s equation.