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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. We will have to build (or buy) technology in this area.” It’s too strategic.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Rarely is there alignment between sales and marketing. We want to make sure you can break down the silos and manage to results. Don’t forget it.

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

pexels A war chest is virtually always a competitive edge in all aspects that count, including employing key staff, public relations, marketing, and sales. When expanding their businesses, most tech startups and the subindustries that comprise the tech industry typically follow this model. Hence they will miss the finish line.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. The key is an increased attention to storytelling that goes far beyond product description.

B2B 170
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What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

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Speed in Sales at Startups

Austin Startup

From Amazon’s leadership principles : Speed matters in business. In the world of startups, the idea of speed is often mentioned alongside shipping products and executing company-wide sprints but rarely is it discussed explicitly within the function of Sales. You can build a great sales team from 0–20 people in 2 months.

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