article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Metrics

SoCal CTO

R : Retention - do they come back & re-visit over time? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience? R : Referral - do they like it enough to tell their friends?

Metrics 225
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May.

Customer 167
article thumbnail

The amazing Quora raises $50m

The Equity Kicker

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108
article thumbnail

A Path to the Minimum Viable Product

Steve Blank

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In other words, you prove retention. With both growth and retention, you earn the right to build more. The MVP Tree. We call it an MVP tree.

Product 436
article thumbnail

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.