5 Agile Practices That Are Fueling Marketing Teams
ConversionXL
JULY 15, 2020
While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework. To operate as a pure Scrum marketing team, marketers would need to timebox their to-do list and commit to getting a specific cluster of tasks out the door after 2–4 weeks of active work. Image source ).
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