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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework. To operate as a pure Scrum marketing team, marketers would need to timebox their to-do list and commit to getting a specific cluster of tasks out the door after 2–4 weeks of active work. Image source ).

Agile 87
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Escaping the Design Trap in Agile Marketing

crowdSPRING Blog

” Workfront, a project management solution provider, defines it as : A tactical marketing approach in which teams identify and focus their collective efforts on high value projects, complete those projects cooperatively, measure their impact and then continuously and incrementally improve the results over time.

Agile 48
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How to manage technical and creative people when you’re in-between the two

The Next Web

Maybe you are tasked with managing cross-functional teams, with a creative objective grounded in digital and tech. It is a chance to understand what skeletons might be buried in the territory between the present and the goal. Talking scrum to creative won’t work as well as to developers.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The product manager was clearly struggling to get results from the rest of the team. Lets start with what the product manager does.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

XP and Scrum don’t have much to say - they punt. If you look at the origins of most agile systems, including Scrum and XP , they come out of experiences in big companies. Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development View more presentations from Eric Ries.

Agile 111
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Case Study: Lean UX at work

Startup Lessons Learned

Jeff will also be joining us on stage at Startup Lessons Learned 2011 , where he will be presenting a case study on his experience blending design, Lean Startup, and large company culture. Levels of Agile adoption span the full spectrum across our 6 Scrum teams. UX designers create wireframes and product managers gather requirements.

Lean 165
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How to avoid “death by meeting.”

Berkonomics

The best performers and managers dislike meetings and show their disdain by being abrupt or at the opposite end, distracted. Staggering, if you take into account the lost production time of those present, not just the salary cost. The purpose of the Scrum. Scrums are effective and should be short, scheduled, and supervised.

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