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Marketing: 6 Reasons Why Reverse Psychology Works

Mike Michalowicz

It means that you have to work harder to attract customers, and you may have to take a novel approach, given the fact that consumers have been assaulted by tactics like the Home Shopping Network’s countdowns – “Only three minutes left….operators The post Marketing: 6 Reasons Why Reverse Psychology Works appeared first on Mike Michalowicz.

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How Wise Is The Conventional Wisdom On Closing?

YoungUpstarts

by Brian Signorelli, author of “ Inbound Selling: How to Change the Way You Sell to Match How People Buy “ When you work in sales, there’s no end to the advice you field. Quoting a price by starting with the highest and moving back down to the lowest reverses the psychology of price negotiation.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Work can be a welcome intellectual distraction. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era.

Marketing 121
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. It involves putting in the work.

Audience 127
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. Flash mobs.

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Where do the best marketers turn for advice and inspiration?

ConversionXL

What worked in SEO, content, and growth just a few months ago may not be effective today. We identified top marketers based on some good-but-imperfect criteria (e.g., mentions on marketing sites, social media presence, recent presentations, etc.). We identified top marketers based on some good-but-imperfect criteria (e.g.,

Marketing 121
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How to Decide, Convey vs. Convince, & More

Ben's Blog

And when to spend time deciding or not, especially when not all decisions are equal and some may seem bigger and more impactful — whether it’s investing in life decisions, like getting married, or business decisions, such as what product to invest in, or what strategy to pursue, or what market or what investment.