Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100

PR B2B Public Relations Technical Review 100

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

B2B 100

B2B PR Public Relations Technical Review 100

Both Sides of the Table

AUGUST 14, 2011

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. But if you’re going to say something controversial make it about the market you serve. Have a PR Strategy.

PR 329

PR Management Startup Vietnam 329

Rembrandt Communications

MARCH 1, 2024

Boost Sales Fast With These Lucky Tips! Patrick’s Day is almost here, but you don’t need a pot of gold at the end of the rainbow to enjoy some luck with business sales this month! Take some time to update your messaging and provide valuable and current information to your target market today. K ─ Knock on new doors.

Sales 130

Sales PR Campaign Audience 130

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

Customer 324

Customer PR Marketing Technical Review 324

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316

Sales Technical Review Matching Hiring 316

Startup Professionals Musings

NOVEMBER 4, 2022

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Rembrandt Communications

DECEMBER 1, 2023

What is going on with your marketing right now? If things aren’t going in a positive direction this year, answer these… 3 Top Questions To Improve Your Marketing Results in 2024 1. Things change and so do the needs of your target market. Does your current message resonate with your target market?

Sales 130

Sales Marketing Audience Social Media 130

Rembrandt Communications

JUNE 1, 2021

After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to come. Well, instead of moping around feeling sorry for yourself and watching your business lose sales, know that this is a great opportunity! Contact Event Media. Contact us here.

PR 165

PR Public Relations Media Distribution 165

The Startup Magazine

JANUARY 22, 2024

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 113

PR Public Relations Reputation B2C 113

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. Once you have a good idea, you can plan, promote and market your event accordingly. That’s right! Here are…. Take Action!

PR 162

PR Small Business Sales Public Relations 162

Rembrandt Communications

JANUARY 3, 2022

But, what about public relations and your 2022 PR Plan? Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. Plus, you can use these clippings in your marketing, hiring and sales efforts. This is just a small list to start your PR Plan thinking process. The post What’s Your 2022 PR Plan?

PR 130

PR Public Relations Affiliate Advertising 130

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 159

Developer Marketing Social Media Startup 159

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 316

Startup PR Public Relations Channel 316

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. The post 5 Small Business PR Ideas to Skyrocket Sales appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! That’s right!

PR 124

PR Small Business Sales Public Relations 124

Rembrandt Communications

APRIL 1, 2024

Fresh Ideas And More Spring Sales Await… Spring is here, and it’s time for picnics, hiking, boating, sporting events, concerts, amusement parks, and other fun activities with family and friends. You can’t go anywhere because you are worried about your current sales levels and your business success … Or can you?

Sales 130

Sales Employee Hiring Audience 130

ReadWriteStart

JANUARY 24, 2021

It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. The main aim of marketing is to make products known to the public.

PR 180

PR SEO Marketing Social Media 180

YoungUpstarts

APRIL 16, 2018

Sales and marketing is the most important and most powerful department of any corporate or business. The whole business and revenue depends on the sales, marketing and promotion techniques adopted by the companies. The soar and effective marketing efforts can boost your business and take it to the heights.

Marketing 133

Marketing Entrepreneur Startup Social Media 133

Rembrandt Communications

APRIL 2, 2014

Business Content Marketing Content Strategy Increase Sales Marketing Motivation PR Reaching Goals Repuation Management Sales Small Business Public Relations' Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking […].

PR 154

PR Sales Public Relations Marketing 154

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Rembrandt Communications

MAY 1, 2024

Does Your Target Market Know About You? This is all part of the power of PR, or public relations. And if there is no mention of your competitors, guess who is getting all of the attention and sales? Good PR Is All About Communication. If not, public relations can get you the attention you desire! Wonderful You!

Public Relations 130

Public Relations PR Advertising Audience 130

YoungUpstarts

MAY 4, 2020

With numerous established competitors in the market, it is difficult to stand out and be noticed in the crowd. An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Benefits Of Press Releases For Startup Businesses.

Social Media 147

Social Media Startup Distribution Public Relations 147

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. Once you have a good idea, you can plan, promote and market your event accordingly. That’s right! Here are…. Take Action!

PR 100

PR Small Business Sales Public Relations 100

Hearpreneur

JULY 7, 2023

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. Sales skyrocketed. Thanks to Alex McIntosh, Thrive Natural Care ! #3-

PR 109

PR Public Relations Entrepreneur Reputation 109

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

FEBRUARY 9, 2020

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Rembrandt Communications

DECEMBER 1, 2022

The holiday season is here, and it’s time to boost sales by year-end. 5 Quick Tips to Boost Holiday Sales Fast (at no cost)! Booming Holiday Sales Are Yours! The post Boost Holiday Sales With Zero Budget! Are you ready to have the best season yet (without spending a fortune!)? But you don’t have a budget for advertising.

Sales 244

Sales Advertising Media Channel 244

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. Here are… 5 Small Business PR Ideas to Help You Boost Sales By Year-End 1. Once you have a good idea, you can plan, promote and market your event accordingly. That’s right! Take Action!

PR 100

PR Small Business Sales Campaign 100

ConversionXL

NOVEMBER 10, 2021

Dig into your sales data too. Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Where do visitors spend the most time?

Advertising 131

Advertising Cost Customer PR 131

Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! PR is your hiring secret! Repeat this process and PR becomes your secret weapon in the hiring process! Plus, your press clippings add an impressive touch to your new-employee marketing materials and onboarding process. Things may look grim, but they don’t need to!

Public Relations 130

Public Relations Hiring PR Technical Review 130

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 80

Marketing Audience B2B Framework 80

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 78

Developer Marketing Social Media Startup 78

Rembrandt Communications

AUGUST 22, 2018

If you want some small business PR help, you are in the right place. You get bombarded with emails and marketing messages about getting your name to the top of the search engines, distributed to hundreds of media sites, and […]. I know how it is.

PR 127

PR Small Business Distribution Engineer 127

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319