Occam's Razor
OCTOBER 21, 2013
This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.
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Duct Tape Marketing
DECEMBER 15, 2014
Sharing isn’t the only metric we use, but it’s an important one. With this feature, you can create a list of things such as brand names, product names, competitors, journalists and even key employees and receive daily digests for any mentions. Social Media BuzzSumo' Competitive research.
Duct Tape Marketing
SEPTEMBER 8, 2017
They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Time after time, social media come up with new tools to help marketers, but the latter often use them wrong. You wrongly use SMM tools. Marketing tip: Track your ads like crazy. About the Author.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. So what is all that solving for?
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
Occam's Razor
SEPTEMBER 7, 2010
As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.
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