Startup Lessons Learned

MARCH 13, 2009

Who doesnt want to see their name in print? Start with a five-dollar-a-day SEM campaign. The rest can believe what they want. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. See if their answer is about tactics or strategy. Founders push for it.

San Francisco 168

San Francisco PR Lean Early Stage 168

www.chancebarnett.com

MAY 10, 2011

Not too long ago, I came across an interesting model for increasing conversion through landing pages: C = 4M + 3V – 2(F-I) – 2A CONVERSION requires: MOTIVATED visitors to your site (or page) – qualified via keyword query and your SEM ad copy. The least FRICTION possible (page layout, color, ineffective copy, etc.)

SEM 47

SEM Email Los Angeles Conversion 47

Steve Blank

DECEMBER 7, 2010

Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. Deliverable for Jan 18 th : Find a name for your team. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. 161-168 and 226-231.

Wiki 316

Wiki Lean Management Business Model 316

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Some IdeaLab successes / brand names aside from Overture & CitySearch? Think YouTube vs. the rest. Google was clear that they WOULD NOT go into this business.

Product 350

Product Tuvalu Dilution Incubator 350

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. For example, we track our competitors, industry keywords, our own name, and much more. Google Analytics.

Small Business 102

Small Business Analytics Social Media Search 102

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., They took on cheesy stock photos and cringey names like Big Spender Billy. I could throw down some pivot tables to explore the rest and see where clusters differed in terms of the attitudinal questions, and if there were any variables I was missing.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., They took on cheesy stock photos and cringey names like Big Spender Billy. I could throw down some pivot tables to explore the rest and see where clusters differed in terms of the attitudinal questions, and if there were any variables I was missing.

Software Review 102

Software Review Design Agile Analytics 102

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. Building a dimension with the values: Insta Organic, Insta Paid, Google Organic, Rest Organic, Rest Paid Social, etc., Non-paid channels are the rest. For Facebook, you can create a unique source name to group all variations tracked by Google Analytics as a custom dimension. Supermetrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117