Networking PR SEM Startup 
Both Sides of the Table
APRIL 4, 2011
It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many through SEM? On measurement.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. If you have NO network of promotion for your story? It’s worth a quick read.
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Both Sides of the Table
JUNE 27, 2011
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).
ConversionXL
FEBRUARY 3, 2022
This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. Failing fast is different from failing often.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns).
Both Sides of the Table
JANUARY 19, 2015
Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. If all you ever do is create YouTube content then I agree – that’s not a viable startup business.
ConversionXL
APRIL 4, 2017
Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. When Does Paid Acquisition Work for SaaS Startups?
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