Brittleness comes from “One Thing”
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
, but informally I’ve observed the following things, which follow a pattern that can be identified and counteracted: The initial marketing channel quickly saturated , so growth stalled at a non-zero but unsustainably-low rate. The company landed one big customer representing 80% of total revenue, but that customer canceled.
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