Sat.Jun 15, 2024 - Fri.Jun 21, 2024

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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO). [link] Now, according to Forbes , a startup has to spend around 15 to 50 percent of its budget on paying its employees.

B2B 145
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How to Objectively Measure the "Fundability" of Your Startup

This is going to be BIG.

Sorry, you can’t. The decision to fund a company is a combination of a lot of human factors—an assessment of one group of humans by another group of humans, fraught with apples-to-oranges comparisons. Yet, everyone’s got an opinion about how a company measures up, especially the founder. ( If you want mine, I’m doing a little consulting now. ) So, how do you know what truth is?

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NAS Security Best Practices for Safeguarding Your Data

Women Entrepreneurs Can

Securing your Network Attached Storage (NAS) is crucial to protecting your valuable data from cyber threats. Introduction to NAS Security Securing your Network Attached Storage (NAS) systems is crucial in today’s evolving cyber threats. NAS devices, which allow multiple users to store and retrieve data from centralized disk capacity, are widely used in homes and businesses.

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4 Tips For Choosing The Right Laboratory Supplies

YoungUpstarts

Having access to the best equipment is crucial in a laboratory setting. Here are a few tips for finding the perfect lab equipment. The post 4 Tips For Choosing The Right Laboratory Supplies appeared first on Young Upstarts.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Building Strong Supplier Relationships in the Travel Industry

The Startup Magazine

In the travel industry, supplier relationships are the backbone of business success and customer satisfaction. These partnerships are crucial for delivering exceptional travel experiences, from booking flights and hotels to arranging tours and activities. Without strong supplier relationships, travel companies would struggle to provide the seamless and enjoyable experiences that travellers expect.

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How to Objectively Measure the "Fundability" of Your Fund

This is going to be BIG.

When I wrote this post about trying to measure the fundability of your startup, I kicked it off with, “You can’t” and proceeded to share all the ways that getting your company funded feels a bit like a craps shoot, while still trying find a method somewhere within the madness. On the other hand, I feel things are a lot more predictable on the fund side—and that getting limited partners for your fund or syndicate is a lot more grounded in something that resembles logic.

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The Rise Of CNG Cars In India

YoungUpstarts

The rise of CNG cars in India represents a significant step towards reducing air pollution and promoting environmental sustainability. The post The Rise Of CNG Cars In India appeared first on Young Upstarts.

India 130
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3 Inventory Mistakes People Make When Starting A Business From Home

The Startup Magazine

Setting up an online business is an easy way to enter the entrepreneurship world. Create a website, sell products, and make money. It sounds simple, though mistakes are bound to happen – especially when stocking is involved! Image via Unsplash (CC0 License) By “stocking”, we’re talking about the physical stock you sell to people. It’s the products you’re listing and shipping to customers – your inventory – and there are plenty of mistakes people make.

Stock 137
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Ben Guo

Lightspeed Venture Partners

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends.

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Want to Create More Employee Satisfaction? Consider Your Community in the Workplace

Mike Michalowicz

I’m resharing something about myself that not many people know about. It’s my operating manual. If you don’t have one for everyone in your business, create one now, because there is no greater gift you can give to someone than making them feel seen. Here’s the thing. We’ve got it all wrong, how we’ve been managing our employees (like, really really really wrong ).

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IndusInd Bank: Growth Trajectory In Last 5 Years

YoungUpstarts

IndusInd Bank is one of the front runners in the Indian banking sector, and has shown upward growth in many spheres. The post IndusInd Bank: Growth Trajectory In Last 5 Years appeared first on Young Upstarts.

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Lead Generation Magic: Attracting Quality Leads and Filtering Out the Noise

The Startup Magazine

In today’s competitive market, attracting quality leads is more important than ever. Businesses of all sizes and sectors are constantly seeking innovative strategies to capture the attention of potential customers. Amidst the noise of generic marketing messages, it can be challenging to zero in on prospects who are genuinely interested in what you offer.

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Rob Cheung

Lightspeed Venture Partners

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends.

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What We’ve Learned From Investing in Deep Tech

Version One Ventures

A month ago, we published a post outlining our latest thesis update , “ We back mission-driven founders who are early in new areas.” In it, we expanded on the types of founders and opportunities we’re looking for: “We’re interested in those rare opportunities where a founder is creating a brand new category. These opportunities are fringy and emerging (some might call them crazy, weird, whacky or wild).

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Save Time, Save Money, Save Sanity: Your Guide To A Cost-Effective Long-Distance Move

YoungUpstarts

Moving long distances can be overwhelming, but takin the appropriate steps can help mitigate the hassle of a long distance move. The post Save Time, Save Money, Save Sanity: Your Guide To A Cost-Effective Long-Distance Move appeared first on Young Upstarts.

Cost 130
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Geofencing Advertising vs. Traditional Advertising: A Comparison

The Startup Magazine

In today’s fast-paced digital age, businesses are constantly seeking new and innovative ways to reach their target audience. And when it comes to advertising, two approaches have gained prominence: geofencing advertising and traditional advertising. While both methods aim to drive customer engagement and boost sales, they differ significantly in terms of strategy, effectiveness, and overall reach.

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Lioran Pinchevski

Lightspeed Venture Partners

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends.

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Beth White of MeBeBot is Transforming Employee Experience with Ethical AI

SiliconHills

Beth White was inspired to create MeBeBot to bridge the gap in employee support within companies using AI. MeBeBot has grown significantly since its inception in 2018, driven by the rapid advancements in AI technology. The Austin-based company has raised a pre-seed round of investment.

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How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing

Duct Tape Marketing

How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections.

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5 Ways to Prevent Downtime in Your Manufacturing Business

The Startup Magazine

In the ever-changing manufacturing industry, downtime may be an expensive and disruptive event. Whatever the cause, unannounced production halts can result in large financial losses and damage client confidence. This post provides a number of practical strategies for reducing manufacturing downtime and guaranteeing seamless operations in your manufacturing company.

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Highlights from #GenSF featuring Adam D’Angelo

Lightspeed Venture Partners

The post Highlights from #GenSF featuring Adam D’Angelo appeared first on Lightspeed Venture Partners.

Partner 146
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Commercial Painting and Branding: Enhancing Your Business Image

Women Entrepreneurs Can

First impressions matter, especially in business. The look of your commercial space can attract customers or turn them away. A clean, well-painted office or store speaks volumes about your professionalism. But it’s not just about aesthetics; the right colors can reflect your brand and create a welcoming atmosphere. Customers feel more comfortable and confident doing business with you when your space looks inviting.

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Weekend Favs June 15

Duct Tape Marketing

Weekend Favs June 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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What Tangible Investments Should Your Startup Be Making?

The Startup Magazine

The truth of startup management is that while it remains a flexible approach to business management, ultimately you’re looking for the kind of growth that allows your platform, however modest in ambition, to remain stable. This means you can promise what most are looking for – customers who know you’ll be with them for a good while, staff who can bet a career on you for at least a couple of years, and investors who are willing to invest money in your expansion.

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Highlights from #GenNYC: PyTorch Co-Founder on The Evolution of PyTorch, celebrity attention for OpenAI, and the Future of the AI Race

Lightspeed Venture Partners

The post Highlights from #GenNYC: PyTorch Co-Founder on The Evolution of PyTorch, celebrity attention for OpenAI, and the Future of the AI Race appeared first on Lightspeed Venture Partners.

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Best Practices for Minimizing Business Litigation Risks in Canada

Women Entrepreneurs Can

In business operations, legal challenges are some of the toughest obstacles. In Canada, where regulations are complex and strictly enforced, business litigation can result in heavy financial costs and divert resources from core activities. It’s important to understand Canadian law and take proactive steps to comply with these laws to operate successfully and sustainably.

Canada 52
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Keys to Creativity

Gregg Fraley, Author of Jack's Notebook

Why is Creativity So Desired? 75% of people wish to maximize their creative abilities and believe they are not living up to their creative potential. People have different reasons for seeking more creativity. Here’s my list: They desire the results achieved by implementing creative ideas. They desire the feeling that occurs when creativity is flowing within them.

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5 Ways to Promote Your Storefront

The Startup Magazine

Running a storefront is no easy task. There is a lot to think about, from creating your products to keeping a clean space, hiring staff, and much more. However, one area you can’t overlook is the promotion of your storefront. If you don’t get the word out about your store, you won’t get enough customers to keep it alive. Below are five strategies, based on current marketing trends , you should explore to your storefront promotion to your local area and bring in a steady stream of new business.

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Highlights from #GenLA featuring insights from Discord and Linktree

Lightspeed Venture Partners

The post Highlights from #GenLA featuring insights from Discord and Linktree appeared first on Lightspeed Venture Partners.

Partner 78
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3 Reasons You Need Parcel Protection for International Shipping

Women Entrepreneurs Can

Have you considered the financial risks of not protecting your shipments when sending them internationally? While there are no official figures on the exact cost to businesses when damage occurs to internal shipments with B2B or B2C; conservative costs place losses exceeding $50 billion globally, the ongoing expenses can significantly impact your bottom line.

B2C 52
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Secure and efficient governance for mission-driven organizations

Board Effect

In the world of mission-driven organizations (MDOs), defining and measuring success goes beyond financial metrics. With diverse stakeholder groups and growing expectations around environmental, social and governance (ESG), diversity, equity and inclusion (DEI), cybersecurity and other intangible goals, MDOs face a unique challenge in demonstrating their impact.

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The Balance Beam: Perfecting Financial Poise for Startup Growth

The Startup Magazine

Guest Author: Shagun Malhotra , Founder of SkyStem LLC An area on the financial side of startup growth that is often left by the wayside is the balance sheet. And this can cause significant problems for startups if they don’t address it. Most banks and other financial institutions require at least three years of projected financial statements to grant loans or participate in a capital raise.

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Substrate: Building Compound AI Systems

Lightspeed Venture Partners

The post Substrate: Building Compound AI Systems appeared first on Lightspeed Venture Partners.

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What Are Your Customers Looking At

Women Entrepreneurs Can

When your advertising is in the right place, your brand can become pretty powerful. Your customers take notice, they take action, and you make a healthy profit. But to put your content in the right place and on the right platforms, you need to know the way your average customer behaves. Namely, you need to know what they’re looking at. When you take this into account in your marketing campaign, your advertising ideas have a much better chance of achieving success.

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What Are the Key Features to Look for in an ATS Applicant Tracking System to Optimise Your Hiring Process

Transformify

For any organization, properly addressing the right candidates is crucial in the current competitive job market. An Applicant Tracking System (ATS), which provides a comprehensive solution to manage and streamline your entire recruitment process, is essential to fill in roles quickly. Businesses may streamline their hiring process and guarantee they draw in and keep top talent by utilizing the features of an applicant tracking system (ATS).

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Understanding How Fixed Annuities Can Bolster Your Retirement Portfolio

The Startup Magazine

Preparing for retirement is among the most pivotal financial decisions one can make. As retirement approaches, securing a steady and dependable income becomes essential for maintaining your desired standard of living. Fixed annuities are renowned for their reliability, offering both security and predictable income among retirement planning options. [link] In this article, we cover the basics of fixed annuities, their advantages and disadvantages, and their role in enhancing your retirement sav

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