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The LeanLaunch Pad at Stanford – Class 7: Revenue Model

Steve Blank

its product or service) to its customers. This week they were testing their hypotheses about Revenue Models: what are customers really willing to pay for? Are you generating transactional or recurring revenues? They moved from “Reference Libraries” to “Product Libraries”— an on-line social shopping system. (If

Revenue 213
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128
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How Early-Stage Startups Can Utilize the SVB Collapse as a Wake-Up Call

The Startup Magazine

We’re hitting record revenue months, weeks, and margins. Be honest with yourself VCs are now going to be looking closer at margins, cost structures and true sales, and product market fit. Don’t be afraid to pivot The collapse of SVB spurred us to do a deep evaluation of how we’re generating revenue and value for customers.

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Tips from the Oil and Gas Service Industry Leaders by Christian Brim

Mike Michalowicz

Find recurring revenue with a necessary product, in our case maintenance of highways. Is there an additional product you can provide? Have sticky products. We’ve designed a product that not only helps with regulatory compliance, it provides a measurable economic impact for our customers even in down commodity markets.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consumer Products. Paper & Forest Products. If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Chemicals & Allied Products. Tobacco Products.

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After 20 years: Updating the Berkus Method of valuation

Berkonomics

There is a universal truth: fewer than one in a thousand start-ups meet or exceed their projected revenues in the periods planned. I must believe that the candidate company, if successful, could achieve some level of gross revenue at the end of the fifth year in business. But a lot of time has passed since then.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

It is bad legislation and it will add significantly to non-productive administrative and legal overhead and kill productivity within the technology sector in Colorado (including not only technology-related businesses, but virtually every business – and every consumer – who uses technology).