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HOW TO: Hire the Perfect CTO

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a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. ); // Welcome to Mashable! Experience with Startups!

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Startup Investor Makes a Deal: Engineers for Equity

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“Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels. “Once that product is built, you will probably have given away a lot of equity.&# ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! All Rights Reserved.

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5 Hot Ecommerce Trends to Watch

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Unusual or Commoditized Products. These products compete on individuality and aesthetics more than price. Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product.

eCommerce 101
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. They read reviews of the products of target investments.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

and China, and recently recorded their 1,000,000th download of Bonita Open Solution. Clearly Define Your Business Model While this may sound like a trivial task, young startups often have an exciting and innovative product, but no real plan for monetizing it. BonitaSoft has offices in France, the U.S. All Rights Reserved. startupcto

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

INFOGRAPHIC] The Interconnected World of Tech Companies [INFOGRAPHIC] Apple Product Design: 35 Years of Consumer Electronics [INFOGRAPHIC] Happy 4th Anniversary, iPhone [INFOGRAPHIC] The History of Advertising on Facebook [INFOGRAPHIC] How Much Data Will Humans Create & Store This Year? Sign in with Facebook or Twitter to get started!

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How to Pick the Right Name for Your Business

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” Along these lines, a strong brand or product can overcome a potentially ill-conceived name. I thought is was a US product, but looking into it now it may only be an Australian product. Open Source Lists. Productivity Lists. viral video. I was far from alone. January 16, 2012 16:40:38.

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