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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Continually add new marketing and distribution partners. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Real growth always requires real marketing. Don’t give up your dream too early.

Startup 335
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Marketing 110
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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Continually add new marketing and distribution partners. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Real growth always requires real marketing. Don’t give up your dream too early.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Partner with industry publications to reach hundreds of decision-makers. Virtually any type of content is fair game with industry publications sharing: Webinars, like this webinar targeted directly at call-center managers looking to improve performance.

B2B 133
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Elizabeth Suarez Explains Current Issues That Entrepreneurs Face

The Startup Magazine

Understanding your ideal customer’s demographics, behaviors, and pain points allows you to tailor your marketing efforts and product development to meet their needs. The key is building solid relationships with investors, customers, and partners who share your vision and goals.

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Lara Galloway’s Time Management Tips and Productivity Hacks [VIDEO]

Up and Running

I had the pleasure of co-hosting a free Bplans webinar with Lara Galloway, a business coach and time management expert. In the webinar, Lara offered some excellent time management tips and productivity hacks. We’ve got a jam-packed webinar today. That’s what today’s webinar is going to be all about.

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How to Build a Product Launch Strategy

ConversionXL

Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on. They even partnered with popular YouTube vlogger Casey Neistat to reach his audience of millennials and gen-xers: After only a week on the market, the Mercedes CLA sold more than 2,300 units, skyrocketing them to their best sales month ever.

Product 96